Which of the Following Statements Is True of Infomercials

question 48

Multiple Choice

Which of the following statements is true of infomercials?

• A)Infomercials are only useful for marketing trends.
• B)Typically infomercials only use the two-step approach to direct marketing.
• C)The lower costs on cable and satellite channels have led to the growth of infomercials.
• D)According to broadcast standards, infomercials cannot exceed 30 minutes.
• E)Infomercials typically move consumers into the conviction stage of the hierarchy of effects model.

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Definitions:

Wage

The fixed regular payment, typically calculated on an hourly, daily, or piecework basis, made by an employer to an employee, especially to manual or unskilled workers.

Diminishing Returns

A principle stating that adding an additional factor of production results in smaller increases in output.

Marginal Product

The additional output resulting from the use of one more unit of a factor of production.

Labor

Human effort used in the production of goods and services.