Examlex
_____ is a posttest method used in broadcast commercials that traces the behaviors of consumers from a television set to a supermarket checkout counter.
Large-sample Z Statistic
A statistical measure used when the sample size is large, typically applied in hypothesis testing to determine if there is a significant difference between sample statistics and population parameters.
Two-sample T-test
A statistical method used to test if there is a significant difference between the means of two groups.
Wilcoxon Rank Sum Test
A non-parametric statistical hypothesis test used to compare two independent samples to assess whether their population mean ranks differ.
Wilcoxon Rank Sum Test
A nonparametric test that compares two independent samples to ascertain whether their populations have the same distribution.
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