The Ability to Tailor the Marketing Message May Prove to Be

question 115

Multiple Choice

The ability to tailor the marketing message may prove to be either an advantage or a disadvantage. Under which of the following situations could it become a disadvantage?

• A)When costs per contact are high
• B)When salespeople alter the message just to get a sale
• C)When the price of the product is standardized
• D)When the product is complex in nature
• E)When distribution channels are short and direct to the end user

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Definitions:

Balanced Scorecard

A system for strategic planning and management that aligns organizational activities with its vision and strategy, enhances communication both internally and externally, and tracks the organization's performance in relation to its strategic objectives.

Departments

Divisions within an organization, each focusing on a specific area of function such as marketing, finance, or human resources.

Profit Sharing

A compensation strategy where employees receive a share of the company's profits in addition to their regular salary.

Gainsharing Program

A compensation strategy that shares the financial benefits of performance improvements with employees through collective incentives.