The First Step in Measuring the Effectiveness of Event Sponsorship

question 10

Multiple Choice

The first step in measuring the effectiveness of event sponsorship is to:

• A)set qualitative goals.
• B)build evaluation methods into the event sponsorship strategy.
• C)narrowly define the objectives for the event with specific details.
• D)redefine the organization's objectives in terms of its marketing communications.
• E)measure the implementation and results against predetermined benchmarks.

---

Definitions:

Color-Blindness

An ideology that advocates ignoring racial differences as a way to address racial discrimination, often critiqued for failing to acknowledge systemic inequalities.

Structural Inequalities

Systematic disparities in access to resources, opportunities, rights, and privileges across different social groups, perpetuated by established societal norms and structures.

Economic Plight

Refers to the challenging financial conditions or difficulties faced by an individual, group, or region.

Pay-Day Lenders

Financial services companies that offer short-term loans with high-interest rates, often targeted towards individuals with financial difficulties.