Commercials and Print Ads Undergo Posttesting in Order To

question 73

Multiple Choice

Commercials and print ads undergo posttesting in order to:

• A)gain relatively inexpensive feedback.
• B)avoid the use of surveys.
• C)determine if a campaign is accomplishing the objectives sought.
• D)determine if an organization's mission statement needs to be modified.
• E)locate new product ideas.

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Definitions:

Creative

The ability or talent to generate novel ideas, concepts, or solutions.

Social Loafing

The tendency of individuals to exert less effort when working in a group compared to when working alone.

Transactive Memory

A shared system of remembering information among groups that enhances collective memory.

Process Loss

Deterioration in group performance in comparison to individual performance due to the whole range of possible interferences among members.