_____ Is an Internet Advertising Strategy That Is Based on Advertisers

question 2

Multiple Choice

_____ is an Internet advertising strategy that is based on advertisers' targeting consumers by tracking their website surfing patterns, such as which websites they have visited and/or searches they have made.

• A)Search engine optimization
• B)Linking
• C)Rich media marketing
• D)Behavioral targeting
• E)Contextual targeting

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Definitions:

Long Term

Pertaining to or involving an extended period of time, typically emphasizing future implications over immediate concerns.

Social Learning Theory

A theory that suggests individuals learn behaviors through observing and imitating others, alongside reinforcement mechanisms.

S-R Association

In psychology, it refers to the connection between a stimulus and the response it elicits, fundamental in the study of behaviorism.

Operant Conditioning

A training technique that alters the power of an action through rewards or consequences.