The Results of Readability Tests Indicate That a Copy Is

question 107

Multiple Choice

The results of readability tests indicate that a copy is best comprehended when:

• A)sentences are long and descriptive.
• B)impersonal references are drawn.
• C)the words used have no connotations outside their dictionary definitions.
• D)the receiver is unknown.
• E)words are concrete and familiar.

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Definitions:

Advertising Allowances

Financial incentives provided by manufacturers to retailers or wholesalers to support advertising or promotion of specific products.

Category Specialists

Retailers or businesses that focus on selling products within a specific category, offering a wide assortment within that category to cater to various customer needs.

Self-service Approach

A business model that enables customers to access services and perform tasks without direct assistance from staff.

Narrow, Deep Assortment

Strategy that involves stocking a lot of different items within a single product category.