Elite Motors Inc

question 28

Multiple Choice

Elite Motors Inc., an automaker, develops two new print ads targeted to women. One ad uses local scenes from around its Tennessee plant and emphasizes the "Made in America" aspect. The other ad uses a spokesperson and emphasizes the safety of the car. Which of the following types of ad effectiveness measures should Elite Motors use to test the most effective ad?

• A)Split-run testing
• B)Day-after recall
• C)Consumer juries
• D)Physiological measures
• E)Portfolio tests

---

Definitions:

Period Cost

Expenses that are not directly tied to the production of goods or services and are charged to the period in which they are incurred.

Factory Lunchroom

A designated area within a factory where workers can eat meals during breaks.

Sales Office

A designated space or area where sales activities and transactions are conducted.

Finished Goods Inventory

The stock of completed products that are ready to be sold but have not yet been sold.