Which of the Following Measures of Advertising Effectiveness Through Inquiries

question 86

Multiple Choice

Which of the following measures of advertising effectiveness through inquiries examines the effectiveness of a medium rather than an ad itself?

• A)Running an ad in successive issues of the same medium
• B)Running different ads in the same medium
• C)Running the same ad in different media
• D)Running variations of an ad in the same medium
• E)Running variations of an ad in different copies of the same medium

---

Definitions:

Hague Convention

A series of international treaties and declarations that were originally aimed to regulate warfare and address humanitarian crises.

International Convention

A formal agreement between countries that aims to address global issues and set international standards on various matters.

Rights of Adoptive Children

The legal and social entitlements afforded to children who have been legally adopted, including but not limited to, equality in treatment and inheritance rights.

Permanent Home

A long-term living situation where an individual or family intends to stay indefinitely, often symbolizing stability and commitment to a community.