Which of the Following Statements Is True of the Recall

question 62

Multiple Choice

Which of the following statements is true of the recall method used in testing print ads?

• A)Recall tests are not affected by interviewer bias.
• B)Brand-associated scores are valuable measures of recall tests.
• C)Recall tests are useful when measuring an ad's impact on memory.
• D)Recall tests are significantly different from pretests used in broadcast ads.
• E)Recall tests and recognition tests are synonymous.

---

Definitions:

Cognitive Dissonance Theory

A theory suggesting that individuals experience psychological discomfort (dissonance) when holding two or more contradictory beliefs, ideas, or values.

Role-Playing Theory

The concept that individuals learn and understand roles by acting them out, which can influence their behavior and perceptions in various social contexts.

Attribution Theory

A psychological theory focused on how individuals interpret events and how this relates to their thinking and behavior.

Attitude Theory

A field of study within social psychology that examines how beliefs, feelings, and behaviors towards objects or concepts are organized and how they influence actions.