Critics of the Federal Trade Commission's (FTC's) Ad Substantiation Program

question 108

Multiple Choice

Critics of the Federal Trade Commission's (FTC's) ad substantiation program argue that:

• A)ad substantiation has been proven unnecessary as long as the advertising industry is self-regulated.
• B)ad substantiation is not needed because most advertisements make legitimate claims.
• C)ad substantiation is too expensive to document.
• D)the burden of proof for advertising claims lies with the consumer.
• E)the burden of proof for advertising claims lies with the Federal Trade Commission.

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Definitions:

Typical Interview

A standard or common format of an interview where questions are asked to assess a candidate's suitability for a position.

Thank-You Message

A written or verbal expression of gratitude towards someone for their help, support, or gift.

Tentative

Something not fully worked out, finalized, or definite, subject to further confirmation or adjustment.

Social Media

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