Examlex
_____ measures are designed to garner viewers' evaluations of ads, as well as how clearly a creative idea is understood and how well a proposition is communicated.
Permission
Consent or authorization given by one party to another to perform a specific action or use something that belongs to the giver.
Testimonials
Statements or endorsements from satisfied customers or clients praising the value or quality of a vendor's goods or services.
Persuasive Messages
Communications designed to influence or convince an audience to accept a specific idea, belief, or take a particular action.
Consumer
An individual who purchases goods or services for personal use.
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