One Way to Determine the Validity of the Portfolio Method

question 93

Multiple Choice

One way to determine the validity of the portfolio method is to:

• A)compare the psychological measures used in print and broadcast methods.
• B)ask consumer juries to rate a selection of layouts presented in pasteups on separate sheets.
• C)correlate its results with readership scores once an ad is placed in a field.
• D)use the order of merit or paired comparison methods.
• E)use the Flesch formula to assess readability of an copy.