Examlex
Which of the following is considered an internal audience for a public relations activity?
Benchmarking
In a search for excellence, taking the absolute best as a standard and trying to surpass it; objectively evaluating what an organization does compared with what its best competitors do and then taking steps to meet or exceed that high standard. Fundamental benchmark measures are product quality (what is produced) and service quality (how one deals with customers).
Criteria
Standards or rules by which something can be judged or decided.
Statesmanship
The ability to work with and through other people, based on mastery of human relations skills and use of the four-step method to solve problems; an important element of leadership performance.
Leadership Performance
The effectiveness with which a leader guides their organization or team towards achieving its goals.
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