The New Role of PR Differs from the Traditional Role

question 108

Multiple Choice

The new role of PR differs from the traditional role of PR in that it:

• A)views PR as a nonmarketing function.
• B)has a narrower perspective of PR functions.
• C)considers marketing and public relations as separate departments.
• D)considers all noncustomer relationships necessary only in a marketing context.
• E)requires the marketing department to report to public relations.

---

Definitions:

Passion

Intense, driving, or overmastering feeling or conviction towards a person, activity, or cause.

Attractiveness

A characteristic or feature of individuals that appeals to others, making them perceived as desirable or pleasing.

Sexual Desire

The interest or aspiration in sexual objects or activities, or the wish or drive to engage in sexual activities.

Marriage Satisfaction

The degree of contentment and fulfillment individuals experience in their marital relationship, often influenced by factors like communication, compatibility, and shared values.