How Does the Use of the Internet Differ from the Use

question 70

Multiple Choice

How does the use of the Internet differ from the use of other traditional media for disseminating PR information?

• A)The Internet often fails to offer updated PR information due to several constraints.
• B)The Internet is confined by time and space limitations that do not inhibit other media.
• C)The Internet enables companies to archive press releases.
• D)The Internet cannot be used by organizations to defend themselves against negative publicity.
• E)The Internet is rarely used as a public relations sourcE.Companies use their websites to address issues, as well as to provide information about products and services, archive press releases, link to other articles and sites, and provide lists of activities and events.

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Definitions:

Composition

The way in which something is made up or formed, including the structure or arrangement of its parts.

Cohesiveness

The degree to which members of a group are attracted to and motivated to stay part of that group.

Entitativity

The degree to which a group is perceived as being a coherent, distinct, and unified entity.

Permeability

The quality of a boundary or barrier to allow substances or influences to pass through it.