The Internet

question 91

Multiple Choice

The Internet:

• A)enables only one-way information flow.
• B)is unidirectional.
• C)is a direct-response medium.
• D)doesn't allow feedback from consumers.
• E)is independent of other media.

---

Definitions:

Variable Costs

Expenses that change in proportion to the activity of a business, such as utility costs that increase with higher production levels.

Fixed Costs

Costs that remain constant regardless of how much is produced or sold, including expenses like rent, salaries, and insurance.

Relevant Range

The span of activity or volume where the specific assumptions of cost behavior are considered valid.

Break-even Point

The level of production or sales at which total revenues equal total costs, resulting in neither profit nor loss.