What Is the Reason for Publicity Being Considered by Many

question 10

Multiple Choice

What is the reason for publicity being considered by many marketers to be the strongest form of marketing communications?

• A)Its effectiveness at completing the communications process
• B)Its ability to make or break a brand
• C)Its inability to affect sales
• D)The ease with which it complements other communications activities
• E)The positive image it always attaches to products and organizations

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Definitions:

Marginal Decision Rule

A principle in economics used to determine the optimal level of an activity; actions should be taken up to the point where marginal benefits equal marginal costs.

Marginal Revenue

Increment in income from the sale of one more product or service unit.

Economic Profit

The difference between total revenue and total costs, including both explicit and implicit costs, often indicating the degree of profitability.

Marginal Decision Rule

A principle stating that an action should be taken if and only if the marginal benefits exceed the marginal costs.