The Term _____ Tends to Be Used as a Catchall

question 104

Multiple Choice

The term _____ tends to be used as a catchall for any type of advertising run for the direct benefit of a company rather than for its products or services.

• A)direct marketing
• B)sales promotion
• C)aerial advertising
• D)corporate advertising
• E)trade promotion

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Definitions:

Pre-closing Trial Balance

A listing of all active ledger accounts and their balances after adjusting entries are made but before closing entries, to verify the equality of debits and credits.

Closing Entries

Closing entries are journal entries made at the end of an accounting period to transfer temporary account balances to permanent accounts and prepare the company's books for the next period.

Dividends Account

An account used in bookkeeping that tracks dividends declared by a company to be paid out to its shareholders.

Temporary Account

An account used to collect balances over an accounting period that are then transferred to a permanent account.