An Advantage of Coupons Is That They

question 3

Multiple Choice

An advantage of coupons is that they:

• A)elicit faster consumer responses than samples, unlike sweepstakes and rebates.
• B)generally elicit immediate response from consumers.
• C)are very effective even without brand name awareness.
• D)allow a marketer to offer a price reduction only to consumers who are price sensitive.
• E)build brand loyalty.

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Definitions:

Income Security

Financial protection against uncertainties causing loss of income, including programs like pensions, unemployment insurance, and social security.

National Defense

Government or collective actions and strategies intended to protect a country and its citizens from external threats and maintain territorial integrity and sovereignty.

Opportunity Cost

The amount of other products that must be forgone or sacrificed to produce a unit of a product.

Government Deficits

The financial shortfall when a government's expenditures exceed its revenues.