Marketers Who Are Being Held Accountable for Strategy Implementation Often

question 66

Multiple Choice

Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision-making. Which of the following would best support a marketer in producing quick and easily measurable jump in sales?

• A)Mass-media advertising
• B)A strategy that enhances the advertising carryover effect
• C)Sales promotions such as coupons and price discounts
• D)Bait-and-switch marketing techniques
• E)Out-of-home advertising media

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Definitions:

Social Skills Training

A type of psychological therapy that teaches individuals the skills needed to communicate and interact effectively with others.

Social Anxiety Disorder

A mental health condition characterized by significant anxiety or fear of being judged, negatively evaluated, or rejected in a social or performance situation.

Role-playing

A teaching or therapeutic technique that involves acting out roles, situations, or interactions to practice behaviors, solve problems, or analyze situations.

Reinforcement

In psychology, a process by which a behavior is strengthened or increased in frequency by a consequence that follows it.