Which of the Following Serves as a Reason for the Increase

question 51

Multiple Choice

Which of the following serves as a reason for the increase in sales promotion?

• A)Growing power of retailers
• B)Increasing brand loyalty of customers
• C)Lack of short-term focus among marketers
• D)Decreased promotional sensitivity
• E)Decreased competition

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Definitions:

Variances Reports

Financial reports that compare actual financial results to the budgeted or standard costs, highlighting deviations.

Promptness

The quality of acting quickly or within an expected timeframe.

Variable Overhead Rate

A metric that represents the variable costs incurred to operate a business, changing with the level of production or activity.

Fixed Overhead Rate

A set rate used to allocate fixed indirect costs of production to individual units or activity bases.