Marketers Who Are Being Held Accountable for Strategy Implementation Often

question 66

Multiple Choice

Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision-making. Which of the following would best support a marketer in producing quick and easily measurable jump in sales?

• A)Mass-media advertising
• B)A strategy that enhances the advertising carryover effect
• C)Sales promotions such as coupons and price discounts
• D)Bait-and-switch marketing techniques
• E)Out-of-home advertising media

---

Definitions:

Cultural Associations

Groups or organizations formed around shared cultural interests, practices, or identities, aiming to preserve or promote specific cultural aspects.

Marginalized

Describes individuals or groups that are pushed to the edges of society, often facing disadvantages and exclusion from mainstream social, economic, and political life.

Black Women's Identities

The collective and individual self-concepts of African American women, shaped by the intersections of race, gender, and social context.

Erased

Removed or deleted from consideration or memory.