The Major Advantage of Using a Tracking Study to Measure

question 48

Multiple Choice

The major advantage of using a tracking study to measure ad effectiveness is:

• A)its high level of efficiency.
• B)the ease of quantifying other measures.
• C)its ability to be tailored to each specific campaign.
• D)its timeliness and cost-effectiveness.
• E)the speed with which results can be gathered and tabulated.

---

Definitions:

Life Cycle

Refers to the series of stages that an organism, product, or service goes through from its beginning to its end.

Ownership-based Governance

A system where ownership rights are central to decision-making processes and governance structures.

Due Diligence

A comprehensive appraisal of a business or individual’s financial performance, legal obligations, and other details conducted before entering into an agreement or transaction.

Short-termism

The focus on immediate results or benefits at the expense of long-term interests or sustainability.