Which of the Following Is a Disadvantage of Bounce-Back Coupons

question 32

Multiple Choice

Which of the following is a disadvantage of bounce-back coupons?

• A)They do not attract nonusers of a particular brand.
• B)They are redeemable on the purchase of a different product.
• C)They do not induce customers to repurchase the brand.
• D)They are not useful for a brand that has reached the maturity stage.
• E)They are not useful for products that are in the early phases of their life cyclE.The main limitation of bounce-back coupons is that they go only to purchasers of the brand and thus do not attract nonusers.

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Definitions:

Lava Fountains

Explosive volcanic eruptions that eject lava high into the air in a spectacular display, often from a single vent or fissure.

Pahoehoe Lava

A type of basaltic lava flow with a smooth, unbroken surface that resembles ropey or wrinkled skin, flowing more fluidly than other types.

Aa Lava

A type of lava flow characterized by a rough, jagged surface formed when more viscous lava cools and solidifies.

Vesicles

Small cavities in volcanic rocks that were formed by gas bubbles during the solidification of the rock.