Sweepstakes and Contests

question 89

Multiple Choice

Sweepstakes and contests:

• A)are used to move consumers to the conviction stage of the hierarchy of effects model.
• B)can be used to generate excitement and involvement with a popular and timely event.
• C)contribute minimally to consumer franchise-building.
• D)do not distract from consumer franchise-building activities.
• E)are synonymous to each other.

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Definitions:

Oxygen

A chemical element essential for human life, involved in the respiratory process of converting biochemical energy from nutrients into ATP.

Fetal Brain Activity

The process of neural development and functioning in the brain of a fetus, critical for healthy cognitive and physiological development.

Different Sounds

The variety of auditory stimuli that are distinct in pitch, tone, or duration, enabling the perception of a wide range of auditory information.

Moro Reflex

A reflex in which infants arch their back, fling out their arms and legs, and draw them back toward the chest in response to a sudden change in position.