Which of the Following Sales Promotion Techniques Is Impacted Negatively

question 94

Multiple Choice

Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase?

• A)Samples and coupons
• B)Premiums
• C)Contests and sweepstakes
• D)Event sponsorships
• E)Bonus packs

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Definitions:

Short Run

A period in economics during which at least one input, such as plant size, is fixed and cannot be changed.

Long Run

A period in economics where all factors of production and costs are variable, allowing for complete industry adjustment.

Fixed Inputs

Resources or factors of production that cannot be increased or decreased in the short run, often including capital and land.

Cross Elasticity

A measure of how the quantity demanded of one good responds to a change in the price of another good, indicating the substitutability or complementarity between the two goods.