When M1 Oil Runs an Advertisement Urging Citizens to Support

question 20

Multiple Choice

When M1 Oil runs an advertisement urging citizens to support and donate to a law enforcement memorial fund, this is an example of:

• A)advocacy advertising.
• B)event marketing.
• C)specialty advertising.
• D)personal branding.
• E)event sponsorship.

---

Definitions:

Product Differentiation

The strategy businesses use to distinguish their products or services from those of competitors in ways that appeal to customers.

Scarce Resources

Essential inputs such as labor, capital, and natural resources that are limited in supply and are allocated for various uses in production.

Vertical Differentiation

A market condition where products are differentiated based on quality, with consumers willing to pay more for higher-quality items.

Welfare Increase

Welfare increase refers to an improvement in the overall well-being and economic status of individuals or communities, often measured by factors such as income, employment, and access to services.