Why Have Frequency Programs Become So Popular with Marketers

question 77

Multiple Choice

Why have frequency programs become so popular with marketers?

• A)Frequency programs support the goal of customer retention.
• B)Frequency programs are especially effective when used for new product introductions.
• C)Frequency programs are a type of sweepstakes that generate a great deal of consumer interest.
• D)Frequency programs allow marketers to set cookies so they can track consumers' activities.
• E)Frequency programs are a promotional form of brand extension strategy.

---

Definitions:

Larger Groups

The concept where the size of a group exceeds what is considered small, influencing dynamics and interactions within.

Success

The achievement of a goal or the attainment of a desired objective or outcome.

Process Loss

The reduction in team performance due to inefficiencies in group processes, such as coordination problems and conflict.

Task Force

A temporary group assembled to focus on a specific task or project, often multidisciplinary, aiming for a particular goal.