The Internet

question 91

Multiple Choice

The Internet:

• A)enables only one-way information flow.
• B)is unidirectional.
• C)is a direct-response medium.
• D)doesn't allow feedback from consumers.
• E)is independent of other media.

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Definitions:

Conscientiousness

A personality trait characterized by organization, dependability, self-discipline, and a goal-directed behavior.

Credibility

The quality of being believable or worthy of trust, often evaluated based on the source's reliability, expertise, and trustworthiness.

Elaboration Likelihood Model

A theory in psychology that explains how the likelihood of persuasive communication can lead to attitude change through central and peripheral routes of processing.

Peripheral Process

A type of information processing that occurs without deliberate, conscious thought, often based on superficial cues rather than content analysis.