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Publicity is always positive and is always under the control of, or paid for by, an organization.
Carrying Cost
The total cost of holding inventory, including storage, insurance, and taxes, among other expenses.
Fixed Cost
Costs that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.
Product
Anything that can be offered to a market to satisfy the desire or need of a customer.
Average Collection Period
The average number of days it takes for a business to collect payments from its customers after a sale has been made.
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