Regular Sponsorship Occurs When

question 75

Multiple Choice

Regular sponsorship occurs when:

• A)a sponsor participates in providing the content.
• B)a sponsor approves the content of a site.
• C)a company pays to sponsor a section of a site.
• D)a sponsor contributes all or part of the content.
• E)advertisers pay only when a consumer clicks on their ad from a search engine pagE.Regular sponsorships occur when a company pays to sponsor a section of a site, for example, a House Beautiful magazine or Cosmopolitan magazine sponsorship on iVillage.com, or a corporate sponsorship of a page on Forbes.com.

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Definitions:

Pre-Tax Operating Loss

The loss a company incurs from its operations before accounting for taxes, indicating how well the core business is performing.

Carryback

A tax provision that allows individuals or businesses to apply a current year's net operating losses to previous years' profits to reduce tax liabilities.

Carryforward

A tax policy that allows individuals or companies to apply current year’s unused deductions or credits to future tax years.

Corporation

A legal entity that is separate from its owners, having its own rights and obligations, and is able to own assets, incur liabilities, and sell securities.