Jonathan Visits IJaunty

question 48

Multiple Choice

Jonathan visits iJaunty.com, a travel website, for information on the top ten tourist destinations in the United States. When he exits the website, an ad for Emblazon cell phones appears on his computer screen, inviting him to purchase the cell phone at a discounted price. This ad is an example of:

• A)content sponsorship.
• B)a pop-up.
• C)regular sponsorship.
• D)functional sponsorship.
• E)a pop-under.

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Definitions:

Conscientiousness

A personality trait characterized by thoroughness, a desire to do a task well, and a high level of organization and responsibility.

Funder and Ozer

Researchers known for their analysis on the importance and impact of situational variables versus personality variables in predicting behavior.

Social Psychological Studies

Research in the field of psychology that focuses on how individual thoughts, feelings, and behaviors are influenced by the social environment and the presence of other people.

Situational Variables

External factors that vary from one situation to another and can influence the outcome of a given scenario or behavior.