Which of the Following Statements Is True About the Growth

question 75

Multiple Choice

Which of the following statements is true about the growth of direct marketing?

• A)Direct marketing is being used as a promotional media tool only after the invention of the Internet.
• B)Typically, most purchases being made with the use of credit cards are as a result of direct marketing.
• C)The fast-paced and changing values and lifestyles of consumers are decreasing the effectiveness of direct marketing in urban areas.
• D)The rapid decrease in dual-income families has led to growth in direct marketing.
• E)The Internet has made it easier for consumers to shop and for marketers to be successful in reaching the desired target markets.

---

Definitions:

Bank Statement

A document provided by a bank which outlines all transactions in an account, including deposits, withdrawals, and fees, over a specified period.

NSF Returned Check

A check that has been returned by the bank because it could not be processed due to insufficient funds in the account.

Check Register

A record, often part of a checkbook, where all check transactions, withdrawals, and deposits are recorded by an account holder.

Interest

A fee, usually charged for the use of money.