Once a User Visits a Website and Leaves Without Purchasing

question 99

Multiple Choice

Once a user visits a website and leaves without purchasing a product, a specifically targeted ad is displayed on subsequent participating websites the user visits. This phenomenon is known as:

• A)retargeting.
• B)rebounding.
• C)heuristic targeting.
• D)search engine optimization.
• E)contextual targeting.

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Definitions:

Miller

Refers to George A. Miller, a psychologist known for his work on the magical number seven, plus or minus two, related to the limits of human memory capacity.

Iconic Memory

A type of visual sensory memory that holds a brief replica of visual scenes for a very short duration before fading or being processed further.

Visual Copy

An exact reproduction or duplicate of a visual stimulus.

Sensory Item

An object or stimulus that engages one or more of the five senses, designed to have a soothing or stimulating effect.