Which of the Following Statements Is True of Personal Selling

question 35

Multiple Choice

Which of the following statements is true of personal selling on the Internet?

• A)Websites are ineffective in enhancing and supporting the personal selling effort.
• B)The Internet cannot be detrimental to those involved in personal selling in the business-to-business market.
• C)The low-cost and high-reach advantages of personal selling are allowing companies to increase new hires to expand their existing sales forces.
• D)Customers can determine if a company's offering satisfies their needs through trial demonstrations or samples offered online.
• E)The disadvantage of personal selling on the Internet is that it is time-consuming and it also incurs additional costs.

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Definitions:

Vision

The ability to interpret the surrounding environment using light in the visible spectrum reflected by the objects in the environment.

Hearing

Hearing is the ability to perceive sound by detecting vibrations through an organ such as the ear.

Proximal Stimulus

The stimulus registered by the sensory receptors (e.g., the pattern of light hitting the retina), as opposed to the actual object or event in the external world.

Information Processing

A cognitive approach that likens the mind to a computer, focusing on how people process, store, and retrieve information.