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Sometimes Participants Rate an Ad Good on All Characteristics Because

question 88

Multiple Choice

Sometimes participants rate an ad good on all characteristics because they like a few and overlook specific weaknesses. This tendency, called the _____ effect, distorts the ratings and defeats the ability to control for specific components.


Definitions:

Job Enrichment

A design methodology for enhancing job content by incorporating higher-level motivators to improve employee satisfaction and performance.

Job Simplification

The process of breaking down jobs into simpler components or tasks to increase productivity and reduce employee stress.

Highly Standardized

Involving strict adherence to set norms and procedures, ensuring consistency and predictability.

Rubber Hoses

Typically refers to flexible tubes used to convey liquids or gases under pressure, but contextually unrelated to the other terms.

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