Advertisers Who Target Their Advertising Based on the Information Provided

question 58

Multiple Choice

Advertisers who target their advertising based on the information provided on webpages are using:

• A)behavioral targeting.
• B)advertising allowance analysis.
• C)rich media marketing.
• D)database marketing.
• E)contextual advertising.

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Definitions:

Interaction

The reciprocal action or influence between two or more entities or substances, often leading to a particular outcome.

Competitive Situation

A scenario where individuals or groups are in opposition to each other, seeking to achieve a goal that cannot be attained by all contenders.

Personality Research

The study of characteristic patterns of thoughts, feelings, and behaviors that make a person unique, and how these patterns evolve over time and across situations.

Hypothesis

A proposed explanation for a phenomenon, made as a starting point for further investigation, which can be tested and falsified through research and experimentation.