A Print Ad of Accelerant Corp

question 63

Multiple Choice

A print ad of Accelerant Corp., a courier delivery service provider, read "Call 1-800-ACCEL (toll free) to send gifts this Christmas to your loved ones anywhere in the world." Which of the following promotional media is combined with direct marketing in the print ad?

• A)Advertising
• B)Sales promotion
• C)Publicity
• D)Public relations
• E)Personal selling

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Definitions:

Neural Impulse

The electrical signal that travels along the nerve cells, facilitating communication within the nervous system.

Physical Stimulus

Any external factor that can provoke a physical response or reaction from a biological organism.

Transduction

The process of converting one form of energy into another, as in sensory systems where physical stimuli are converted into neural signals.

Sensory Coding

The process through which the nervous system represents the qualities of the incoming stimulus— whether auditory or visual, for example, or whether a red light or a green one, a sour taste or a sweet taste.