As a Part of Its Corporate Strategy Helios Inc

question 68

Multiple Choice

As a part of its corporate strategy Helios Inc., an automaker, offers business gifts such as key chains, planners, and T-shirts to its customers for their patronage. In this scenario, Helios is using _____.

• A)buzz marketing
• B)guerrilla marketing
• C)viral marketing
• D)promotional products marketing
• E)above-the-line media marketing

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Definitions:

Illustrates

Shows or provides examples to clarify or make something visible or understandable, often used in the context of explaining concepts with diagrams or images.

Whale Intermediates

Transitional fossil forms that provide evidence for the evolutionary lineage of whales from land-dwelling mammals.

Four-Legged

Pertaining to organisms, primarily terrestrial vertebrates, that have four limbs, a characteristic feature of tetrapods including mammals, reptiles, and amphibians.

Land Dwelling Mammals

Mammals that primarily inhabit terrestrial environments, as opposed to aquatic or aerial settings, adapted to various landscapes including forests, deserts, and mountains.