Atkins Auto, a Dealer of Automobiles, Sends Direct-Mail Pieces to Its

question 60

Multiple Choice

Atkins Auto, a dealer of automobiles, sends direct-mail pieces to its prospective customers, inviting them to visit its auto showroom to test-drive new cars. Customers who respond to the direct mail by visiting the showroom are provided with thorough information about the cars. Salespersons of the company receive extensive training and assume responsibility for the selling efforts in the showroom. This is an example of combining direct marketing with:

• A)advertising.
• B)personal selling.
• C)public relations.
• D)sales promotions.
• E)support media.

Comprehend the principles surrounding the termination of agency relationships.

Understand the role of express, implied, and apparent authority in agency relationships.

Learn about special rules related to electronic agents and their actions.

Acknowledge the importance of notification in changing or ending an agent’s authority.

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Definitions:

Chance Behavior

Unpredictable actions or events that occur without a definitive pattern, often analyzed in probability and statistics.

Computerized Model

A digital simulation or representation of a real-world process, system, or concept designed to study its behavior and make predictions.

Mathematical Modeling

The process of creating a mathematical representation of a real-world situation or system to analyze and predict its behavior.

Lead Time

In purchasing systems, the time between recognition of the need for an order and receiving it; in production systems, it is the order, wait, move, queue, setup, and run times for each component.