In Direct Marketing Situations, When It Is Necessary to Screen

question 80

Multiple Choice

In direct marketing situations, when it is necessary to screen or qualify potential buyers, it is advisable to use:

• A)the two-step approach.
• B)the one-step approach.
• C)direct mail rather than telemarketing.
• D)direct-response television.
• E)SMRB's data on direct marketing purchasers.

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Definitions:

Strategic Alliance

Strategic Alliance is a formal agreement between two or more parties to pursue a set of agreed-upon objectives while remaining independent organizations.

Train Manufacturer

A company that specializes in the production and assembly of trains and related railway equipment.

Airplane Manufacturer

A company or entity involved in the designing, building, and selling of aircraft.

Planning

The process of defining goals, establishing strategies for achieving those goals, and developing plans to integrate and coordinate activities.