The Primary Metric Used in On-Air Testing Method of Pretesting

question 39

Multiple Choice

The primary metric used in on-air testing method of pretesting finished broadcast ads is:

• A)focus group results.
• B)portfolio analysis.
• C)recall.
• D)reaction.
• E)jury results.

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Definitions:

Cover Pictures

Images or photographs placed on the front of publications, albums, or products to represent and entice potential viewers or customers.

Poisson Distribution

A discrete probability distribution that expresses the probability of a given number of events occurring in a fixed interval of time or space when these events occur with a known constant mean rate and independently of the time since the last event.

Null Hypothesis

A hypothesis in statistics that there is no significant difference or effect, often designated as H0, serving as the default assumption to be tested.

Observed Cell Counts

The actual number of observations or data points that fall into defined categories in a contingency table.