Which of the Following Media Has Lower Cost and Convenience

question 11

Multiple Choice

Which of the following media has lower cost and convenience that has raised concerns among traditional direct-mail marketers but at the same time created better opportunities?

• A)Television
• B)Radio
• C)Internet
• D)Outdoor advertising
• E)Transit advertising

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Definitions:

Lost Property

Items that are unintentionally left by their owner, who then becomes disconnected from them and does not know where to find them.

Finder

An individual or entity that locates, identifies, or recovers property or information, potentially earning a fee or commission for their services.

Bailor

An individual who temporarily entrusts possession of personal property to another, known as the bailee, under a bailment agreement.

Transfers Possession

The act of passing the physical control or ownership of an item, property, or asset from one party to another.