Jonathan Visits IJaunty

question 48

Multiple Choice

Jonathan visits iJaunty.com, a travel website, for information on the top ten tourist destinations in the United States. When he exits the website, an ad for Emblazon cell phones appears on his computer screen, inviting him to purchase the cell phone at a discounted price. This ad is an example of:

• A)content sponsorship.
• B)a pop-up.
• C)regular sponsorship.
• D)functional sponsorship.
• E)a pop-under.

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Definitions:

Reactance Response

A psychological reaction that occurs when people feel their freedom to choose or act is threatened, leading them to resist the influence or change.

Foot-in-the Door Technique

A persuasion strategy where a small request is made first in order to increase the likelihood of compliance with a larger request later.

Large Request

A significant or considerable demand or appeal made by one party to another.

Lowball Technique

A persuasion strategy where an initially favorable offer is made, only to have the terms change unfavorably once initial commitment is secured.