_____ Media Are Used to Reach Those People in the Target

question 13

Multiple Choice

_____ media are used to reach those people in the target market the primary media may not have effectively reached and to reinforce their messages.

• A)Advertising
• B)Direct response
• C)Traditional
• D)Sales promotion
• E)Support

---

Definitions:

Rationale

Rationale is the fundamental reason or the logical basis behind a study, decision, or action, providing the underlying justification for it.

Differential Effectiveness

The variation in outcomes across different interventions, treatments, or strategies, indicating that some methods are more effective than others for certain conditions or populations.

Marital Conflict

Refers to disagreements and confrontations between partners in a marriage.

Intrapersonal

Pertaining to the internal processes, thoughts, and feelings within an individual, emphasizing self-reflection and personal insight.