Recency Planning Focuses On

question 20

Multiple Choice

Recency planning focuses on:

• A)continuous scheduling over a one week period.
• B)frequency rather than reach.
• C)short interval reach at maximum frequency levels.
• D)more targeting to gain exposure to reach as many potential consumers as possible.
• E)a four-week planning period for reach.

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Definitions:

Skilled Labor

Workers who have specialized training, education, or experience that is valuable for specific jobs, industries, or tasks.

Unskilled Labor

Workforce sector comprising individuals without specialized training or qualifications, often employed in tasks that require manual efforts.

Marginal Productivity

The additional output that is produced by employing one more unit of a factor of production, holding all other factors constant.

Marginal Revenue Product

The additional revenue generated by employing one more unit of a factor of production.