In a Movie, the Lead Actor Is Shown Wearing Zelus

question 25

Multiple Choice

In a movie, the lead actor is shown wearing Zelus Running Shoes in several scenes. Marketers of Zelus are using the nontraditional support medium of:

• A)product placement.
• B)specialty advertising.
• C)promotional products marketing.
• D)guerrilla marketing.
• E)movie theater advertising.

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Definitions:

Primary Data

Data collected directly by the researcher through surveys, experiments, or observations for a specific research purpose.

Mail Surveys

A method of collecting data by sending questionnaires through postal mail to respondents, who are expected to complete and return them.

Telephone Interviews

An interview process conducted over the phone, often used in market research or job screening.

Marketing Research

The systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services.