Which of the Following Statements Is True About Clutter in Magazine

question 84

Multiple Choice

Which of the following statements is true about clutter in magazine advertising?

• A)Clutter makes it easy for an advertiser to gain readers' attention and draw them into an ad.
• B)Most magazines devote less than 30 percent of their pages to advertising and clutter is typically controlled.
• C)The clutter problem for a magazine increases with more ad pages adding to its success.
• D)Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve.
• E)Magazine publishers do not attempt to control the clutter problem by maintaining a reasonable balance of editorial pages to advertising.

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Definitions:

Sensory Registers

Memory systems that temporarily hold incoming sensory information from the environment, allowing it to be processed further.

Acoustically

Pertaining to the properties of sound or the science of sound, including its production, transmission, and effects.

Short-Term Memory

A capacity for holding a small amount of information in conscious awareness for a brief period of time.

Sensory Memory

The immediate, very brief recording of sensory information in the memory system.