Ads Can Use Longer and More Detailed Copy in Magazines

question 58

True/False

Ads can use longer and more detailed copy in magazines owing to the factor of permanence that magazines offer.

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Definitions:

Manipulation Checks

Procedures used in experimental research to verify that the manipulations of independent variables have the intended effect on participants.

Salience

The quality of being particularly noticeable or important; in research, it refers to features that stand out and are likely to influence perceptions and behaviors.

Ecological Validity

The extent to which the findings of a study are applicable and relevant to real-life settings.

Internal Validity

The degree to which a study establishes a trustworthy cause-and-effect relationship between a treatment and an outcome.